While it’s nice to try to keep up with Google, they keep changing the board and rules so often it’s just becoming too much work to keep one search engine happy. We went through similar growing pains, and now we get more traffic from Social Media, Bing and other search engines. Their attitude is ‘change or die,’ but this could backfire as it may force sites to realize that they don’t need Google as much as they once did.
It used to be a website could do fine relying on display ads, but Google likes to change the rules, and it’s gotten expensive to continually change your site to accommodate them, and they are the most helpful. Personally, I don’t see how smaller publishers will be able to survive everything Google keeps throwing at them. If you’re not familiar with AMP pages, you may have looked at them without realizing it. With AMP, advertisers had to work with Google to allow their ads to run on AMP pages. As mobile browsing has overtaken desktop search, the company is putting their emphasis on the former. They began this with the Google AMP platform that strips out javascript from online content to make for much faster page load speeds on mobile and desktops. This is another attempt at controlling ads and forcing third party advertising platforms to conform to them.
Is Google going back to their original mission statement of ‘don’t be evil?’ In short, no. Aren’t online ads what made Google into the juggernaut that it is today? Yes, and they still rake in lots of money from those same ads they want to protect you from. The latest is their announcement to include an ad blocker in their Chrome browser to stop all those annoying pop-up ads that just ruin your web browsing experience.īut then you have to think a moment. Like any corporation, whenever Google states that it is implementing a drastic change to make your life better, you know there’s something in it for them.
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